717 Trading started out from a small stall in a market in Ponggol in 1973, selling only a few baskets of durians and some other fruits a day. The variety of fruits might be limited but in order to ensure the best quality, the founder, Mr. Goh Kwee Leng self-picked all of them. This built the reputation of 717 Trading. Since then, our company started to be involved with fruits trading. Our first fruit durian store was along Upper Serangoon Road. Mr. Goh believed that, "Honesty is our main priority to customer. I would rather not sell the durians than to lose a customer’s trust". The company has lived on this motto till today. 717 Trading then started to diversify its focus into durian pastries specializations. From a small production area at Highland Centre, to a food factory at Kampong Ampat, the company had moved on to resettling our factories in Changi Prison. With the new factory facilities, we ensure that the qualities of our products are not compromised and we constantly improve the way we work to serve our customers better each time.