“A polymer is a chain of small molecules or atoms of ideas, ingeniously joined together in a repeating fashion to form a single (or more) larger-than-life experience.”- Grenidea Technologies, a sustainable materials company Conventional definitions in business and industry have changed.From ever-increasing environmental footprints to resource scarcities that threaten the very basics of economic development, non-sustainable practices are eating through the bottom line of businesses everywhere. At GRENIDEA, it is not about confronting Nature’s limits with the demand and supply markets but using the principle of sustainability to integrate the two and catalyze healthy business growth. Here, innovation and ideas come together to produce great chemistry between sustainability and healthy business growth.